The program is broadcast on prime time on Saturday evening every week for an hour from 20:00 to 21:00 on the radio station Radio Masr (frequency 88.7), which has the largest listening platform across Egypt.
The objective of the program is to research and present investment opportunities that benefit the business sector in each governorate on the basis of competitive advantage in the various industrial, agricultural and service sectors and to support SME businesses/projects to encourage the youth
The program “Amar Ya Masr” hosts distinguished guests and speakers in all fields to put their hands on the challenges and opportunities of untapped development of different sectors in the aim to find practical solutions through investment projects and provide a private sector lobby and platform for experienced persons and investors to portray their successful experiences in different fields, discuss the challenges facing them in these sectors and offer proposed solutions as well as matchmaking microenterprises with entrepreneurs who are able to achieve the development goals to serve these sectors with the participation and employment of the youth.
The program is followed and heard by all corporate, sectors, youth and governmental responsibles as it has been elected as a candid and neutral program supervising the performance of the government, which renders it a monitored program by all governmental decision makers, raising recommendations from each episode’s discussions with the program guest speaker to the Prime Minister, offering in-depth insight and proposing creative solutions to be adapted.